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Once efforts are at a point where the decision to deploy is made - initial locations flying the flag of the new brand will be subject to rigorous analysis and evaluation of sales data, store design and traffic wayfaring, work processes, cost management, market perception, and other factors which will determine any tweaks and adjustments before wide-scale deployment of franchise locations.

At this stage, development of a comprehensive Franchise Package occurs, with action plans for location scouting, investment partners, and candidate operators.